“W hy do we find it easier to do the Atkins diet or a gluten-free diet than to just be sensible and practice moderation? Sugar is obviously bad for us, but I’m not going to give up a brownie once in awhile,” Chef and food writer Gizzi told British Vogue . “There are some foods out there that are dirty. I mean, there are some really dirty burgers out there, and junk foods have grim ingredients lists. But burgers can be clean and brownies can be clean – use good ingredients and make them yourself at home. As far as I’m concerned, the sensible thing is to have as varied a diet as possible most of the time, and every once in awhile, just say fuck it.”
At the grassroots level, The Eat-Clean Diet® started when the then overweight Tosca Reno was offered a challenge by her late husband, Robert Kennedy – fitness publishing icon, to shape up and enter a bodybuilding contest. He taught her how to “eat clean” like the rest of the bodybuilding community. Tosca accepted the challenge and within 2 years was competing in her first show. During her transformation, other women constantly approached her wondering how she did it. It was from this interest that Tosca decided to write The Eat-Clean Diet®. It has since become an international bestseller with over 2 million copies sold.