So instead, my friends and I have decided to drive to Nebraska. Factoring in the slightly greater chance of clouds over the last 17 years but longer eclipse duration than Idaho, we’re sacrificing just a second and a half of eclipse-watching time for a much better road network, and the piece of mind that the sky has been completely cloud-free each of the last six years. Nebraska is super boring, in fact, probably the most boring place in America . The whole “eclipse” thing seems to have caught the region off guard. “All of the scientific-type people have had their plans in place for over two years,” is an actual quote from Karla Niedan-Streeks, the executive director of the local convention and visitor’s bureau. “We don’t want people to be bored,” is another actual quote (from the same amazing local news story) from someone in the most boring part of the most boring state in the country working to plan events for eclipse day. They probably didn’t expect a Gizmodo article directing every able-bodied nerd to their tiny town, now did they?
Remember that new technologies, while slick, aren't automatically pervasive. For example, social media is a game-changing technology for interacting with customers. But as much as social and collaboration applications such as Slack are catching on, that doesn't mean email is dead. Most customers still expect to interact with you via email, and an email can still capture much more data than a Facebook post or a tweet can. Understand how your company interacts with customers over email and make sure your CRM software acts as a complement to that relationship, not as a hindrance. CRM software should automatically capture data from email interactions, not force your employees to manually enter email data. Similarly, integrating your CRM software into your email platform means that entering the customer's name or ID in one platform automatically brings up data from the other.
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