When we think of stories, it is often easy to convince ourselves that they have to be complex and detailed to be interesting. The truth is however, that the simpler a story, the more likely it will stick. Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. This is a similar reason why multitasking is so hard for us. Try for example to reduce the number of adjectives or complicated nouns in a presentation or article and exchange them with more simple, yet heartfelt language.
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“It is my job to point out hypocrisy,” says Hannity, 50, which sums up his work mission as much as it does his take on the ad boycott following Rush Limbaugh ’s condemnation of Georgetown University law student Sandra Fluke as a “slut” for her support of insurance-covered contraception. “Bill Maher, who gave a million dollars to Obama’s PAC, used the c-word about Gov. Palin,” says Hannity. “If there was real outrage, I’d expect the president to return the money to Maher. These sanctimonious liberals who act so indignant grow immediately silent. Isn’t that funny?”